STARTUPS
Founders take a huge leap starting a company. That humanity, that story, must extend to your brand.
Your brand is your story. It’s also the edge that gets your company noticed by investors and customers.
But does that humanity resonate throughout your brand?
When that story resonates, you attract investors, build your customer base, galvanize employees around your mission, and entice top-talent when you expand.
FTI will assess and synthesize all of your current written foundational brand documents and assets, then provide fine-tuned, revitalized versions of:
FOUNDING STORY
CORE VALUES
PURPOSE, VISION, MISSION, NORTH STAR
TONE OF VOICE
WRITING STYLE GUIDE
These revitalized brand assets:
Are immediately implementable documents for your team to refer to
Provide consistent messaging so the team is telling the same brand story
Help to future-proof for your brand to ensure that as you scale, your brand’s humanity and story will attract customers and recruit/retain top-tier talent
Once you’ve built this foundation, we can explore further services (for an additional fee):
TAGLINE EXPLORATIONS
WEB COPY
MARKETING/AD CAMPAIGNS
BRAND ACTIVATIONS
And more…