How — Free The Idea

HOw We’ll SOLVE PROBLEMS TOGETHER

We’ll take the most rewarding route to arrive at ideas that solve your challenges creatively. Whether we use one of the paths described below, or come up with a new one altogether, the journey will be a gratifying one.

With the help of (properly utilized and human-led) AI tools, we can now leverage the world’s greatest past minds/ideas, and apply that thinking in the present to create a better future. These tools help free our creativity from the “grunt work” to focus on solving real problems in new frontiers.

HUMAN-LED AI

For some challenges, you don’t need more than one focus group. Rely on a hand-picked group of skilled professionals from a variety of backgrounds and industries. Or choose a focussed group of just one. You’ll get real, solid feedback on what you’re trying to accomplish, and ideas on how to proceed more impactfully.

THE FOcussed Group

STRAIGHTFORWARD DELEGATING

Sometimes individuals, organizations, and businesses need to solve a problem by getting to an idea fast (lacking the time or creative resources to do it themselves).

We’ll start with a mini-brief describing exactly what you need, which FTI will use to come up with several ideas and solutions. Then we’ll decide which one(s) to use to deliver real results.

We often get stuck in the same thought patterns; that’s because individuals, businesses, and organizations tend to take the same pathways. Think of it like sledding down a hill on fresh snow — the first run you make is likely the run that you’ll take every time (because you’ve carved this pathway before). These “shortcuts” are often helpful; but when it comes to ideation, they’re the opposite.

Establishing new pathways is key to coming up with fresh creative ideas. We’ll work with you to form new pathways that will get you to a new and desired result.

ProductivE Pathfinding

We’ve all experienced just how ineffective brainstorming can be at motivating individuals or groups. The brain obsesses and over-evaluates, ending up paralyzed (especially in group settings). It’s time to go with your gut.

Gutstorming is a more intuitive strategy that helps people decide with clarity — and immediacy — which ideas should rise to the top. The gut is often “smarter” as it resides at the center of many physiological and decision-making forces. With Gutstorming, groups and individuals can move towards more fruitful ideas, faster.

GUtstorming

Whether it’s a nonprofit or business, you and your teams view the world from the inside out. That view from inside can be spectacular; but it’s one that you’re used to.

With FTI’s outside perspective, we provide a wide new view of the challenges you face; thus helping to create not-seen-before, effective solutions.

VIEWSHIFTING

Finding focus and flow is harder than ever with all the distractions available to us. So this is a freebie strategy that many know about, but may not be using to maximum effect.

It is our firm belief that people are capable of multiple flow-state sprints per day. By using this tweaked “Tomato Timer” to focus, you can sprint your way into new idea territory — effectively tapping into your creativity to solve problems.