Problem

AI tools, used improperly, or by people without creative intention, will only yield “regurgitated slop.”

Many people in “creative industries” (areas like music, movies, and advertising) are being jettisoned from their long-held roles (and livelihoods), becoming jaded and “anti-AI.”

But humanity desperately needs these creatives to be engaged, especially at the “beginning” of AI.

Solution

We must harness the skills of these creative thinkers, because throughout history, any new tool or technology requires skilled handlers.

Humanity needs these creatives to join forces in order to usher in The Creative Revolution (the power of the Industrial and Technological Revolutions combined).

And not just a creative revolution in content creation…

Mission

To put AI to work solving humanity’s biggest problems.

But with humans at the helm to steer the ship of AI to new, creative frontiers.

Frontiers

With AI tools doing the “grunt work,” people are now freed to flex their skills in solving real problems in new territories — all with creativity.

Properly utilized and human-led AI tools can now leverage the world’s greatest past minds/ideas, and apply that thinking in the present to create a better future.

By coming up with creative solutions to: homelessness, housing and food shortages, education inequity…and so on.

This is not a time to be scared, but to be excited.

Get in touch to see how FREE THE IDEA can help your company or organization employ “Human-led AI” to solve big challenges.