TODD BEEBY

CURRENT WORK

FREE THE IDEA/Founder & Creative Advisor/NYC/2024-Present

In my role as a Creative Advisor, I apply the power of creative problem-solving to any challenge on behalf of individuals, businesses, organizations, and governments.

FKTRY/Creative Director/NYC/2021-Present

As a partner at this Creative Capital Studio, I help to create value within early-stage companies by solving critical brand challenges, taking a small equity stake in return.

PREVIOUS WORK

Bank of New York/Director of Branded Content, Creative Director/NYC/2019-2021

Helped build a creative “agency” in-house. Major projects included a reboot of the company’s tone of voice, and a visual look/feel refresh for this 240-year-old bank operating in 35 countries, overseeing more than $50 trillion* in assets (*as of Dec 2024).

GNOMIC/Partner, Executive Creative Director/NYC/2014-2019

Worked direct-to-client and alongside advertising agencies providing deep experience in brand building and creative storytelling, strategy, brand voice/tone, product development, copywriting, creative direction, media recommendations, and production. Clients included: Pfizer, DuPont, Chase Bank, Cadillac, Rolex, Gillette, Uniqlo, Unilever, Etihad Airways, and Spotify. At these agencies and more: R/GA, Grey, J. Walter Thompson, McCann, Elephant, Rokkan, Havas, and BBH. 

Gotham, Inc./Executive Creative Director & Managing Partner/NYC/2013-2014

Acted as ECD of this IPG ad agency. Responsibilities included brand development in concert with C-suite clients, improving the overall quality of creative, establishing a positive/humane/encouraging culture, managing the creative and production staff, and rebranding the agency.

Various Agencies/Creative Director & Consultant/NYC/2012-2013

Led branding and futurecasting projects at Co: Collective for AIG; at B-Reel for Google projects; and at Badger & Winters winning the global AVON business.

StrawberryFrog/Creative Director/NYC/2010-2012

Managed teams and created global ad campaigns for Jim Beam, Emirates, and Smart Car.

Leo Burnett/Creative Director & Copywriter/Chicago/2003-2009

Led creative efforts of several Kellogg’s brands: Frosted Mini-Wheats, Special K, and Eggo. Served as lead creative and principal copywriter for U.S. Army recruitment efforts.

Other Agency and Brand Experience:

- Hanson/Dodge Design (Milwaukee), OgilvyOne (Chicago), Hill Holliday (Boston)

- Trek Bicycles, Mercedes-Benz, Samsung

EDUCATION

The University of Michigan, Ann Arbor/B.A. in Literature 

NOTEWORTHY

- Bicycled 3,250 miles across the country raising funds for hospice charity

- Hauled in 12 tons of sockeye salmon (by hand) as a commercial fisherman